Tagging on Instagram is used by Brands, influencers and individuals to get noticed. Using this the right way will go a long way in getting your page/brand noticed by the right people while using it the wrong way will lead to no results and a whole lot of frustration.
I share how to use the tagging feature on Instagram to expose your brand and get noticed by the right people in this post. It is my hope that you will be inspired to use this Instagram feature to your advantage and use it as a tool to take your blog to the next level of growth.
Here’s the truth… Instagram is hard. Trying to figure out the ever-changing Instagram algorithm, makes me want to throw my hands up, wave my white flag and give up. It seems as if Instagram was only created for those with large followings and celebrities because it doesn’t seem to favour people trying to build their brand from the ground up.
Trust me, I have had my fair share of Instagram challenges but I have also gotten some things right on the app.
One thing we seem to forget is that Instagram is just an app… It is simply a tool, and just like any other tool, when you figure out how to use the app properly, it will be enjoyable and fun. Today, I will be sharing how to use the tagging feature on the app to expose your brand which will potentially lead to growth.
What is tagging on Instagram?
Tagging on Instagram is when you invite an account to view your post. Tagging is used to get the attention of an account and get them to view what you have posted on Instagram. Friends tag one another to share images, content and posts for leisure purposes while bloggers will tag a brand or business to get noticed for collaborations or other business opportunities.
As a nano influencer/blogger, getting noticed by a brand/business you love is the first step towards getting their attention and eventually working with them in the future. A great way to get noticed by brands, especially when you are just starting out on Instagram is by tagging them in your post.
Here’s how to do it the right way, so you can get positive results and feedback.
Tag with intention
Do not tag businesses/brands with random posts that are not relevant or related to their brand. Tag them with intention and purpose. To do this the right way, create the content that is relevant to their business and account.
An example of this is one I mentioned in my book “A Lifestyle Blogger’s Guide To Video Content Creation”. I tagged a premium infused water bottle company on Instagram on an infused water image I posted. I targeted this brand because their brand was in line with my post and I wanted to get their attention. This brand eventually reached out to me, reposted my image on their page and sent me a free infused water bottle worth $45.
By the repost of my content on their page, my brand also got noticed by two other large accounts, who also reposted my content.
A great way to get positive results in tagging a business is to go through their account and see the kind of content they post. If they repost content from content creators, study how those people created their content and mimic it.
Tips for successful tagging on instagram
- Create posts using products of the business you want to their attention: In my book, I discuss about how to make videos using the products of brands/businesses you admire to get their attention for a repost on their page or even for a paid collaboration. This is a very effective way of getting noticed. When you use their products in your videos/posts, it shows that you support the brand, love the brand and their products and you are willing to share your love with your audience. This makes the brand grateful and willing to share your content on their page or even offer to send you free products to use in more videos.
- Target brands who are known to respond to tagging by reposting on their page: Some Designer brands like LA girl cosmetics are known to repost the videos/posts of content creators who use their products. This gives those creators visibility and even new followers. Creating content for brands that are known to respond positively to tagging are more likely to repost your image/video. It is therefore important to do some research on those brands so you can get good results.
- Create good quality videos that are short, sweet and straight to the point: Nobody wants to repost a bad, poorly lit video/post. So, make sure your content is well made and photographed properly.
There are lots of video content ideas format available in my book “A Lifestyle Blogger’s Beginner Guide To Video Content Creation” that are created specifically to attract brands for you to copy and use. Get your copy today if you haven’t already.
Instagram Tagging Action Steps
Create a video/post specifically for a brand you love and tag them on Instagram. Refer to the action steps on page 46 of my book. Tag me on Instagram @nookies_diaries so I can take a look at your video and cheer you on
Happy Tagging Friends.